Data / BI Analyst & WordPress Developer

I am a dual-specialist offering Data & Business Intelligence (BI) Analysis and WordPress Web Development. My goal is to help businesses make sense of their data while building the digital platforms they need to capture and display it. For Data/BI: I transform raw data into actionable insights using tools like Power BI, Tableau, and Excel. I specialize in building automated dashboards, cleaning complex datasets, and identifying trends that drive revenue and operational efficiency. For WordPress: I develop custom, responsive, and SEO-optimized websites. Whether it’s a high-converting landing page, an e-commerce store, or a portfolio site, I focus on speed, security, and user experience. I bridge the gap between "having a website" and "understanding your business performance."

I am an Integrated Architect who specializes in bridging the gap between complex data strategy and practical digital implementation. I don't just build websites or dashboards; I architect complete systems that drive predictable business growth. Business Intelligence (BI) & Advanced Reporting (The Engine) I transform raw, messy data into clean, actionable business intelligence and structured reports. My focus is on building robust and repeatable data pipelines that eliminate operational guesswork: SQL Data Modeling & Extraction: Writing complex, optimized SQL queries to define Key Performance Indicators (KPIs) and structure data (ETL) for reliable reporting. I focus on the back-end data plumbing so your reports are fast and accurate. Dynamic Dashboard Development: Creating clear, interactive reports and dashboards in Looker Studio and Tableau. I deliver centralized BI tools that give stakeholders a single source of truth for immediate strategic decision-making. Actionable Reporting: Ensuring your business questions, from product profitability to sales forecasting, are answered accurately through automated, scalable reports, escaping the fatigue of manual Excel analysis. High-Performance WordPress Development (The Interface) I build high-performance, conversion-focused WordPress websites that are optimized to capture the data you need and serve as powerful digital assets. Services include: Custom Theme/Plugin Development: Delivering robust, secure, and easily maintainable digital assets. Technical SEO & Optimization: Focusing on site architecture and speed to ensure high search engine visibility. System Integration: Seamlessly connecting your web presence with CRM and analytics tools to complete the data loop. My Value Proposition: I provide a single source for your entire digital ecosystem, from secure data architecture (BI) to an engaging front-end user experience (WordPress). If you need a website that is a powerful asset, fueled by accurate BI, let’s discuss building your next integrated solution.

To ensure a smooth start and a successful outcome, I require the following: For Data Projects: A clear "Problem Statement" (what questions are we trying to answer?), access to the data sources (SQL databases, CSVs, or API credentials), and a definition of the Key Performance Indicators (KPIs) that matter most to your business. For WordPress Projects: A project brief outlining the site's purpose, your branding assets (logo, fonts, colors), and current hosting/domain credentials (if already purchased). Timeline & Budget: An understanding of your preferred deadline and the total budget to ensure the scope of work is realistic and prioritized.

I follow a structured 5-step workflow to ensure transparency and quality: Discovery & Strategy: We start with a consultation to define goals. For data, this is a "Requirement Gathering" session; for web, it’s a "Sitemap & Wireframe" discussion. Preparation & Setup: I set up the environment—either by cleaning and modeling your data or by configuring the WordPress staging environment and theme. Development/Analysis: Data: I build the analysis models and draft the initial visualizations. Web: I develop the pages, integrate necessary plugins, and optimize for mobile. Review & Refinement: I present the first draft (the dashboard or the site) for your feedback. I offer [Insert number, e.g., 2] rounds of revisions to ensure everything aligns perfectly with your vision. Deployment & Handover: Once approved, I go live. I provide a final handover which includes a walkthrough of the dashboard or training on how to manage your new WordPress site.