Dentsu Zambia and Blitz formalise Malawi affiliate partnership

Dentsu Zambia and Malawi-based Blitz Interactive Agency Limited have signed an affiliate partnership agreement, establishing a dentsu affiliate presence in Malawi. The agreement formalises an existing relationship between the agencies.

Regional client support

Dentsu says the partnership will expand its regional reach and support clients operating across Southern Africa with integrated media, creative, data and marketing solutions. For clients with interests in more than one market, the commercial significance is dentsu’s stated intention to strengthen regional support through an affiliate presence in Malawi.

An existing relationship formalised

Dentsu says its Zambia operation has supported clients with interests in Malawi since 2020. It says the two agencies spent the past two years building their relationship before formalising the affiliate agreement.

Blitz was founded in 2014 in Blantyre, Malawi. The announced agreement identifies Blitz Interactive Agency Limited and Dentsu Zambia as the partners.